Author: dev05tbs

Cookies are disappearing and tracking is fractured. Here’s how to rebuild PPC attribution so you can see what’s really working.

Google Analytics now offers snapshot templates for faster reporting and uses aggregate identifiers for more accurate Google Ads attribution.

Google’s expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion rate.

Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.

ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in your strategy.

Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and real-world insights.

Apple renames its ads arm as it broadens its ambitions in digital advertising across more of its ecosystem beyond App Store search results.

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve Google’s interests.

Advertisers reject Google’s campaign against California’s privacy bill saying businesses should build consent-driven customer relationships.

After testing this for a month, Google officially rolled out this method to help searchers explore more topics.

Google’s PMax updates include retention goals for lapsed customers, acquisition cost reporting, and automated image enhancements.

Your B2B ad creative needs to evolve. Learn how to test it right, avoid tired tactics, and turn results into insights on LinkedIn and Meta.

From ChatGPT to Google’s AI Overviews, generative search is already impacting how people find and engage with content online.

An Apple document reveals how AI digital assistant responses are rated for harmfulness, truthfulness, satisfaction, and more.

The addition of landing page previews to Demand Gen campaigns could boost engagement by giving users a visual preview before clicking.

Google will pull information about promotions and products from merchants’ existing marketing materials to display across Search and beyond.

Reddit Ads’ new tools simplify campaign management, enhance performance tracking, and make it easier for SMBs to reach niche audiences effectively.

Google’s $100 million settlement over AdWords billing practices highlights the importance of transparency and could push for stricter digital advertising regulations.